Brand Development
Written by MACLYN Copywriter Thomas Hugo Let me tell you about the worst ad I’ve ever written. It was bad, like really really bad. The client? A senior living and memory care facility. The ask? Create a Facebook video ad positioning the company as...
In the fast-paced and ever-changing world of business, maintaining a strong and relevant brand identity is vital to achieving long-term success. Your brand serves as the cornerstone of your company’s public image, encapsulating your values,...
Picture this: you’re standing in the candy store of content creation, eyes wide, mouthwatering as you gaze at the tantalizing array of options before you. Blog posts beckon, whitepapers whisper sweet promises, and videos sizzle with the...
Digital animation is a crucial component of modern marketing strategies that is enabling businesses to create visually stunning content. Digital animation is the art of creating and manipulating computer-generated images. It can be used in various...
An effective brand is essential for the success of a business. It’s your calling card and your reputation all in one. Launching a brand is no easy task. That’s where we come in. What follows is a rundown on branding : what it is and what you should...
There are some brand names and logos that virtually everyone recognizes. Let’s take Coca-Cola as an example. The company’s core product is simple – a deliciously sweet beverage – but their branding evokes a whole host of thoughts and feelings. Over...
The brand you build to represent your company should be the same as the brand you put on the product itself. It embodies everything you stand for. It’s a testament to being tested. Your history, your legacy, how you make your mark. For...
Everyone knows that first impressions matter. When you meet someone for the first time, the impression that you make stays with them long after the conversation is over, playing a disproportionate role in shaping their perception of you. That’s...
At its simplest, a Brand can be broken out into 2 sections, Core Messaging and Visual Identity . Neither is more important than the other, but today…it’s all about the Visual Identity. So, let’s break down the elements that make up the “look” of a...
After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry. Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our...
