the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of all demographics—we grasped the opportunity to do something extraordinary. We...
What to Consider Before Outsourcing Marketing
In the modern digital economy, most businesses don’t have the in-house resources to run all areas of their business.
Branding and marketing are areas that some companies look to third-party suppliers to provide. You receive objective, cost-effective services that generate results with an outsourced marketing company. You have someone on your team who views your business the way your customers do.
While this is true, if you consider hiring an outsourced marketing company for your Des Moines, Naperville, or Chicago business, you should understand that they aren’t all created equal. Because of this, you must do your research to ensure the right company for the job is found and used.
Some tips to help you find the right outsourced marketing agency can be found here.
When hiring a third-party marketing agency, the cost is a factor you can’t afford to ignore. Today, most small business owners don’t have the budget to have market researchers, copywriters, and graphic designers in-house. Creating a marketing strategy and paying these people is expensive.
However, hiring a digital marketing agency ensures you access the talent you need, all for a single, affordable cost.
While this is true, you need to ensure you get your money’s worth by looking at a few different companies and asking them for their strategy for your business. You should also get line-by-line costs to know if the solutions fit your budget.
Communication is key when hiring a digital marketing or advertising agency for your business. After all, if another entity will spearhead your marketing strategy and speak for your brand, you need to be kept in the loop.
Find out how transparent the company is with communication. Do they provide monthly or weekly reports of work done and goals achieved? You also must find out how they communicate – in-person meetings, video chat, phone calls? You don’t want a marketing company that is casual when it comes to communication. You need to partner with a service provider that understands how important this is and that you need to know what is going on with their efforts.
Will the third-party agency work to gather information and then just give you the finished product, or are they interested in ensuring you participate in the marketing process, too?
It’s worth noting that one style isn’t necessarily better than the other. What works for you may not work for another company, so you need to consider which option best suits your needs. Discuss your needs with the company to ensure they can meet your requirements. If not, it may be best to look elsewhere for service.
Quantifying Marketing Efforts
Modern marketing companies have access to analytics software, tracking tools, and dashboards to track every penny you spend on marketing efforts in today’s digital world. While this is true, some companies are still hesitant to track or measure their work.
However, if the company doesn’t offer full transparency of what they are doing or how they are spending your marketing budget, you should look elsewhere for service. Transparency is a must when it is time to hire a third-party marketing service.
Finding the Right Outsourced Marketing Service for Your Business
It doesn’t matter what type of business you have or what industry you operate in; outsourcing marketing services can be beneficial. However, you must put time and effort into finding the right company to ensure the desired results for your business and brand are achieved. Use the tips and guidelines above to help you narrow down the options to find the right marketing partner for your business and get in touch with us for a free consultation.
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