the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
If the advertising world had an Olympics, search engine marketing (SEM) would be the 100-meter sprint of reaching new customers.
It’s an umbrella term used to describe the process of increasing your website’s visibility through paid search, such as Google ads and video advertising.
SEM is arguably the fastest way to engage target audiences in the right place at the right time. Not only can you reach them instantly, but you can also reduce marketing spend waste while tracking your results in real-time.
But wait! There’s more.
For every $1 you spend, you can conservatively estimate that you will get $8 in return.
Consider the other benefits of search marketing that our search engine marketing agency has observed over time.
Benefit #1: Get Instant Customer Access with PPC Marketing
SEM utilizes a unique function of Google digital marketing, which is the Google display network. By using PPC marketing, you can bring your products and services to the forefront of the web.
When coupled with split-testing, your PPC campaigns can deliver customers on-demand from all over the world.
Benefit #2: You Can Swipe Competitor Keywords (Yes, Really)
Ever wish you could disrupt the process between your competitors and their potential customers? With SEM, you can.
You can create search ads that appear when competitor keywords are searched by customers primed for your intended goals.
Plus, it is amusing to convert clients away from competitors and shift them to your business. It’s one of the most gleeful moments of running a digital marketing campaign.
Benefit #3: Ads Display in Front of an Already Engaged Audience
The vast majority of online experiences stem from search engines. In fact, they drive more engaged traffic to websites than any other medium.
Search engine visibility is critical, and SEM will give you the advantages you need to get in front of an already engaged audience. Since prospective customers are searching for something, it is an opportunity to inject your brand into their field of awareness.
Our marketing agency can’t think of anything sweeter.
Benefit #4: Paying Per Action Reduces Marketing Spend Waste
Once your ads are generated, you only pay for the intended action, not for an appearance.
Does this benefit also mean free advertising?
Sometimes, but it also means that you only pay for sign-ups, telephone calls, purchases, or website visits.
Nothing more. Nothing less.
Benefit #5: You Know What’s Working (And What’s Not!)
SEM also gives you total control over results. You are only limited by the person or company in charge of your campaigns.
By measuring your impressions, click-through-rate (CTR), and keywords, you can pinpoint where your campaigns are working and where they are not.
That is what we call easy-peasy accountability and ROI management.
Need Help with Your Company’s Search Engine Marketing?
MACLYN is a full-stack digital marketing agency serving Des Moines, Naperville, and Chicago. We are ready to learn more about your organization and objectives for search engine marketing. Contact us now for a free consultation!