the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
Marketing isn’t what it always was. It’s no longer a simple ad on TV or a half page ad in your favorite magazine. Today it’s much more than that, from knowing your customer, to providing relevant content, and engagement on social media. To make all these things work for you, you need a proper marketing strategy.
So, what is marketing strategy? Well, simply put, it’s your strategy to streamline your marketing efforts and use all channels to up your revenue. When it’s on point, you’ll enjoy some of its key benefits. In this post, we’ll look at what some of these key benefits are.
You’re Not Going in Blind
Because you do market research before you develop a marketing strategy, it’s based on facts. So, it’s not like shooting in the dark and hoping that you hit something, but rather like the sniper who can pinpoint a target from a mile away.
With the data and research, all your marketing decisions will be based on concrete facts, so you’ll know what works, and what doesn’t. This means you can tailor your marketing efforts or digital marketing strategy around the market, what your competitors are doing, and what your customers expect.
It Aligns Your Sales and Marketing
Sales and marketing are both vital to your success as a business, but they differ fundamentally in their approaches. Think of marketing as bringing the horse to the pond, and sales as making the horse drink. Without either, you guessed it, the horse won’t make it. Likewise, without either your sales or your marketing, your business won’t survive.
With a proper integrated market strategy and the data available, you’ll not only market to the right people at the right time, but you’ll also rake in more marketing qualified leads for your sales team. In this way, you align their processes, improve your conversion rate, and you’ll get better results.
Builds A Better Approach to Brand Awareness
Marketing isn’t only about selling, it’s also about telling your story. By telling your story, showing customers your values, and demonstrating your unique value proposition, you give customers something they can identify with. And if they do, they’ll be more likely to buy.
Here, you can think of a multitude of brands that don’t have the best products, but often the best sellers, simply because customers identify with their brand and values.
A proper brand marketing strategy considers your position in the market, your customers, and your competitors, to give you a strategic approach to creating brand awareness around your business or product. Ultimately, with this approach you’ll get more leads, more conversions, and more revenue.
You’ll Get to Know Your Audience
You know how your favorite aunt always cooks your favorite meal without even asking what you’d like? Well, with a properly developed marketing strategy, you can do the same. Any digital marketing strategy relies on extensive customer data that shows you who visits your website, what they look for when they’re there, what search terms they used to find your site, and what they’re buying.
With all this data, you get to know your customers better, what they prefer, and what they don’t. And with this data in hand, you will be able to target the right customers, give them relevant and valuable content at the right time to forge stronger relationships, and bring in more sales and revenue.
There you go, now you know some of the key benefits of a marketing strategy. If you want some of these benefits in your business or if you want to find out more about how marketing can help you, don’t hesitate to contact us.
At MACLYN, we specialize in marketing strategy development, whether it’s a digital marketing strategy or a content marketing strategy. So, if you need marketing advice or services in the Des Moines, Naperville, or Chicago area, we’re there to help.