the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
In this post, we’re spotlighting Outsourced Marketing by MACLYN, a new service that’s perfect for small businesses and larger organizations navigating the new normal.
In the new normal, you walk a tightrope.
On the one hand, you’re trying to cut costs. On the other, your audience is going digital. They’re demanding innovations to the customer experience – like online storefronts and other digital amenities – and that means you need new capabilities, like web development, SEO, content creation and social media management.
Today, you need a wider variety of skills and technologies, just to keep up. But bringing those resources in-house is prohibitively expensive. And finding the right vendors is tough.
It’s a tricky balancing act, but we can help.
This is Outsourced Marketing by MACLYN
At MACLYN, we’re seeing business leaders – whether they’re the owners of a small business or the CMO of a marketing department – struggle to strike the balance between efficiency and capability that the New Normal demands.
So, we put our heads together and created a new(-ish) service:
Outsourced Marketing by MACLYN
What is Outsourced Marketing?
Outsourced Marketing means that you get all the marketing services you need, all from one point of contact, at a fraction of the cost of doing it in-house.
That means: no expensive new in-house employees. No confusing network of third-party vendors. No headaches. No confusion. No wasted resources. No BS.
Just the expertise and capabilities you need—in one package.
(To be honest, Outsourced Marketing is what we’ve been doing all along. We’ve always provided our clients with a custom, flexible set of marketing services that meets their business needs. But now, as the world of marketing and business evolves, we’re tweaking the way we present our approach.)
Full Service or A La Carte
Our Outsourced Marketing service is scaled to your needs.
You can get the full package, where we perform all the duties of an in-house marketing department and more. We handle everything: from managing your online presence and executing creative projects, to creating your marketing budget and negotiating media buys. We can even assign a dedicated MACLYN Account Executive who acts as your de facto CMO.
Or, you can select a la carte from our comprehensive range of services. Round out your marketing department with capabilities like web development, SEO, content creation and more.
Whatever your needs, we’ll help you select the right set of services.
MACLYN’s Outsourced Marketing services are available as a full package or a la carte. Here are some of the services we offer:
- Outsourced CMO (A MACLYN Account Executive acts as your de facto CMO, negotiating media buys, coordinating all marketing efforts, and helping tailor your marketing budget for maximum efficiency.)
- SEO & SEM
- Social Media Management
- Web development (including online storefronts and apps)
- Content Creation (including video)
- Planning & executing creative campaigns
- And more
You can cut costs and gain critical capabilities – like Web Development and SEO – by outsourcing your marketing services with MACLYN. We handle everything, from media buys to creative execution, at a fraction of the cost of an in-house team. Plus, you avoid the headaches of coordinating with a smorgasbord of vendors. MACLYN is your single point-of-contact.
As your full-service marketing partner, we bring you more value, more talent, more capabilities, and more flexibility than any in-house marketing department could provide.
We bring you more for less. Because that’s what your business needs right now.
Want to learn more about Outsourced Marketing? Let’s get in touch.