Animation gives content creators the ability to push the boundaries of what is real. Brands can overcome obstacles and connect with their audience, and complex situations can be broken down into digestible chunks.

This is the power of digital animation.

Film animation offers value in several ways, including custom in-brand illustration, social media promotion, film overlays, and more. By stretching creativity beyond the world as we know it, video animation has the power to break through boundaries.

What Is Digital Animation?

Did you know that 87% of marketing professionals choose to use video as a marketing tool?

It’s no secret that video is a foundational element in many digital marketing strategies, engaging viewers and inspiring action. Digital animation is a form of video that uses realistic, 3D images to represent 2D objects, characters, or images.

These 3D animation designs are used to create a range of videos, from explainer videos for business brands to Oscar-Award-winning films.

Are you wondering how to make animation? Depending on the expert, an animation studio could include computers and programs, or hand-drawn sketches and physical art. The process is creative, but it all comes back to computer graphics and strong technical skills.

Benefits of Digital Animation

So, what’s all the fuss about digital animation? The size of the animation market continues to grow on a worldwide scale. There are several factors driving this growth, encouraging businesses to invest in the method. Consider the following benefits as a start.

Provide Context to Ideas

Animated video enables producers to add a unique context to a concept that is otherwise impossible in real life. Consider the current remote work situation and trying to include a global perspective in a production. Using animation to represent time, travel and space is an effective solution.

Achieve the Desired Tone

If you want your brand’s message to hit home, then it’s important that it is presented without distraction or the risk of human blunder. Animation removes any stereotypes and decreases the risk of interpretation by using 3D generations instead of humans.

Communicate Abstract Ideas

Have you noticed how various political concepts and historical contexts are used through animated videos? Animation has the power to describe complex ideas in a simple and effective way. Animated videos are a fantastic solution to describe a unique service or unfamiliar process.

Stand Out From the Noise

Let’s face it, there’s a lot of content available online. Sharing a unique and high-quality animated video is an effective way to grab the attention of your audience.

Cost-Effective Video Production Solution

Playing with a marketing budget can be similar to walking a tightrope. Marketing is an investment, and the ROI is only a projection. Saving money where possible is key to maximizing profit – and animated video can help. Animated video often works out to be more affordable than live-action video costs.

Seamless Updating Process

As your business grows or your brand develops, you may need to update some of the information in your video, and that’s not a problem with animation. Not only is it easy to duplicate a template and roll out similar videos, but animated videos also offer the flexibility to update as needed.

Tapping Into Psychological Potential

Animated video is considered rich media, which means that it encourages interaction and engagement. There’s a reason that so many children’s shows are animated, as they tap into a part of the mind that triggers certain stimuli and builds a relationship with the bright characters.

Let’s Get Started!

Are you convinced of the power of animation? Video animation offers many benefits for businesses and brands. As animation experts, our friendly and professional team at MACLYN have the skills and experience to create a powerful digital animation.

But we’re not just an animation company!

We offer a full range of services to help with all of your marketing needs. Our versatile, al-a-caret full-service agency covers public relations, videography, website development, and much more.

If you’re looking for an animation agency in Des Moines, Naperville, and Chicago that offers more – then we’d love to hear from you! Contact us today to get started.

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