the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
the challenge As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential just beneath the surface. But this wasn’t a boom waiting to happen:...
the challenge Tall order: take a 140 year old hardware brand, and honor its legacy while simultaneously swinging it into the future. Then, we heard a story about a 92 year old piece of hardware made for the Rockefeller family that still works like it’s brand new. the...
the challenge Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver of tech companies. Unfortunately, when we first met them,...
the challenge “The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”the solution Through emotional branding & strategic implementation, MACLYN rebranded the organization as “Balance Autism,”...
the challenge As a leading business-and-technology innovator, Avanade thrives on change – changing norms, changing technology, a changing world. However, all that change made it difficult to define their identity. They needed an answer to the question: What is Avanade...
the challenge IMRIS was a life-saving surgical revolution with a limited market perception. But their perceived value as “just a tech company” was costing more than just revenue: it was time to remind the world what mattered. the solution MACLYN created “For the Human...
the challenge LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.the solution We gave the gym some sick gains with “Chase Your...
the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation: BrownWinick needed a new brand that lived up to theirs....
the challenge PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the iconic ghost-chomping PAC-MAN) needed to broaden the...
the challenge Thelma’s began in 2011 with a simple idea: make delicious treats using Great-Grandma Thelma’s snickerdoodle recipe, then share them with the world. But first, the mother-and-son team needed a brand that conveyed homemade goodness.the solution We...
the challenge Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to foster a business-friendly community while growing, attracting, and...
the challenge CITYGATE offers rich experiences to customers in its six unique entertainment venues. But it was considered a corporate, black-tie brand – making it difficult to attract a younger crowd.the solution We brought together the campus’ 6 separate entities,...
the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. The problem? In 2015, most people had no idea about the organization’s statewide programs – or their impact.the solution We approached sometimes serious subjects with fun,...
the challenge Wannemaker’s is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to today’s customers while still honoring their roots.the solution As the 3rd...
When you think of public relations (PR), scandalous politicians or the Kardashians may come to mind. But you don’t have to be a super famous celebrity or salacious politician to take advantage of public relations. Contrary to belief, public relations isn’t a tool to...
As an omni-service marketing agency, we get it. We are also a design agency. We get that question a lot: what is a design agency? Well, the standard answer is that a design agency is a creative firm focused on how brands look, sound and feel, in order to make products...
There’s no B2B or B2C – there is only person to person. Every business relationship is just that: a relationship. Client communication is an integral part of every business, no matter the size, in every industry. So, what do we need to keep in mind when communicating...
The Real-Deal, No-BS Bottom Line of Your Company’s “Big Idea” – and how it’s going to take you to the moon & beyond. Let’s get this out of the way: The idea that branding is some mystical, hocus-pocus pseudo-science dreamed-up by kale-smoking advertising hippies...
At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly engage the viewer,...
After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry. Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our final phase. Join...