What is Public Relations and Why Is It Important?

What is Public Relations and Why Is It Important?

When you think of public relations (PR), scandalous politicians or the Kardashians may come to mind. But you don’t have to be a super famous celebrity or salacious politician to take advantage of public relations. Contrary to belief, public relations isn’t a tool to...
What is a Design Agency?

What is a Design Agency?

As an omni-service marketing agency, we get it. We are also a design agency. We get that question a lot: what is a design agency? Well, the standard answer is that a design agency is a creative firm focused on how brands look, sound and feel, in order to make products...
5 Tips to Consider When Communicating with Clients

5 Tips to Consider When Communicating with Clients

There’s no B2B or B2C – there is only person to person. Every business relationship is just that: a relationship. Client communication is an integral part of every business, no matter the size, in every industry. So, what do we need to keep in mind when communicating...
Your Company is a Rocket and Your Brand is High-Octane Fuel

Your Company is a Rocket and Your Brand is High-Octane Fuel

The Real-Deal, No-BS Bottom Line of Your Company’s “Big Idea” – and how it’s going to take you to the moon & beyond. Let’s get this out of the way: The idea that branding is some mystical, hocus-pocus pseudo-science dreamed-up by kale-smoking advertising hippies...
Winning the War: The Importance of the Advertising Long Game

Winning the War: The Importance of the Advertising Long Game

At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly engage the viewer,...
Making the IMRIS Brand, Part 6: Brandguard

Making the IMRIS Brand, Part 6: Brandguard

After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry. Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our final phase. Join...