Before You Tighten That Marketing Budget, Consider This

Before You Tighten That Marketing Budget, Consider This

Written by MACLYN President & Managing Partner Bill Murphy It feels like it was a lifetime ago, and also like it was just yesterday, that the U.S. went into lockdown. I remember so many details from that surreal time, from fan-less NBA games to bare aisles at the...
In Defense of Lopsidedness

In Defense of Lopsidedness

Written by MACLYN Copywriter Troy Kelleher For some of us who work in marketing, there is a constant, simmering anxiety to be all things—a writer, a strategist, a project manager, and perhaps a social-media pro, all rolled up into one standard-sized human. The...
The Nonprofit’s Survival Guide to 2020-2021

The Nonprofit’s Survival Guide to 2020-2021

Much has been said about the economic devastation of the pandemic: the jobs lost, the businesses closed, the industries overturned. Less attention has been given to another victim of the crisis: the nonprofit sector and the millions of people who depend on it. In a...
First Impressions: Some Advice for Launching Your Brand

First Impressions: Some Advice for Launching Your Brand

Everyone knows that first impressions matter. When you meet someone for the first time, the impression that you make stays with them long after the conversation is over, playing a disproportionate role in shaping their perception of you. That’s why, when we first meet...
Herding Virtual Cats: Best Practices for Hosting Your Virtual Event

Herding Virtual Cats: Best Practices for Hosting Your Virtual Event

Many of us had our first taste of hosting a virtual event this spring, when the world shut down and we attempted to bring our families together over Zoom. “How hard can it be?” we said as we confidently sent an invite without detailed, step-by-step instructions. We...