How to Evaluate the Success of PR and Community Relations Efforts

How to Evaluate the Success of PR and Community Relations Efforts

Have you ever poured your heart and soul into a PR campaign or community event, only to wonder later if it really made a difference? You’re not alone. Many organizations invest significant time and resources into their outreach efforts, yet struggle to determine...
So You Want to Define Your Brand Voice?

So You Want to Define Your Brand Voice?

Imagine you’re at a party. You hear a familiar voice from across the room. Without even looking, you know who it is. That’s the power of a distinctive voice, and it’s exactly what your brand needs. In today’s digital age, where every company is...
How to Build an Earned Media Strategy for Your Business

How to Build an Earned Media Strategy for Your Business

In the bustling world of marketing, standing out is like finding a needle in a haystack. Yet, it’s not just about being louder or flashier; it’s about being smarter, especially when it comes to earned media. Whether you’re launching a brand in...
Do’s & Don’ts of Public Relations

Do’s & Don’ts of Public Relations

Public relations can make or break your brand. Your brand reputation is essential, and any negative association can have far-reaching consequences, especially in the modern world of “cancel culture,” boycotts, and other forms of reproach. The most...
What Is Community Relations and Why Is It Important?

What Is Community Relations and Why Is It Important?

Community relations is a buzzword that gets thrown around often, but is the meaning of community relations and how important is it? “Community” is an extensive term, but in business it’s about creating mutually beneficial partnerships within the greater demographic...
What is Earned Media and What are its Benefits?

What is Earned Media and What are its Benefits?

Are you wondering how to earn media coverage without burning a hole in your pocket? Effective marketing strategies typically include suggestions and opportunities for advertising, having an SEO-optimized website, and a social media schedule. To plus-up your marketing...