The Meaning of MACLYN
Our Team
Logo Design Brand Development Web Design We worked with Glass Solutions, Inc. to craft a brand and website geared toward a new generation of workers and clients. By focusing on grit, clarity, innovation and vision, the new GSI brand reflects who they are today and who...
Brand Identity Public Relations Athlete Endorsement Content Creation Social In 2024, we partnered with Special Olympics Illinois to create a campaign that captures the spirit of their athletes, families, coaches and volunteers. Since then, “So I did” has become a...
Logo Design Brand Development Web Design Digital Social Maclyn partnered with the GIVE (Golf for Injured Veterans Everywhere) Foundation to reimagine their brand and marketing strategy. Today, we continue to help the organization attract donors, educate the public,...
Logo Design Brand Development Web Design Digital Social the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at...
Logo Design Brand Development Web Design Digital Social We partnered with this 145-year-old, family-owned pharmacy to refresh their brand and tell their story through smart PR. Our media campaign, which included a local news blitz at the height of COVID, reached 12.5...
Experiential Marketing Content Creation Media Pitching Event Planning For over 20 years, Maclyn has been Dunkin’s highly caffeinated go-to marketing partner. Whether we’re brewing up a buzz with brand activations and influencer events, or making a splash with OOH...
Logo Design Brand Development Web Design Social Marketing Strategy As new development hit the Des Moines metro, Maclyn teamed up with the City of Altoona to create a brand that captures their potential and inspires investors. Since launch, Altoona has seen an influx...
Logo Design Brand Development Web Design Digital Social Maclyn worked with this legendary 140-year-old brand to honor its legacy while forging a new, exciting future. From crafting their new “Hold Strong” identity to tailoring their messages for key markets, we’ve...
Brand Development Web Design Digital Content Creation Scientel was working at the bleeding edge of their industry, but their outdated website and brand were holding them back. We teamed up with the tech solutions provider to capture their innovative spirit in a new...
Brand Identity Logo Design Web Design Social Media Management Videography We partnered with The Homestead, a small nonprofit with big ambitions, to rebrand their organization as Balance Autism and establish them as a national leader. Today, the nonprofit continues to...
Video Production Content Creation Brand Campaigns Social Media Animation Web Design For nearly a decade, Maclyn has been Avanade’s trusted creative partner. From developing case studies to launching the Avanade X sub-brand, we tell Avanade's stories with passion,...
Brand Development Logo Design Experiential Marketing Tradeshow Ideation Social Media We partnered with this life-changing medical device company to show how IMRIS technology transforms lives—and to remind the entire healthcare industry what their work is all...
Content Creation Web Design SEO Brand Identity Photography Maclyn teamed up with LABS to create “Chase Your Victory,” a campaign that challenges the notion that *only* elite athletes deserve elite treatment. Along the way, we created a bold new visual identity,...
Logo Design Brand Development Web Design Digital Social the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation:...
Content Creation Web Design SEO Videography Photography As Bandai Namco’s Player 2, we partnered with the legendary creators of PAC-MAN to market a new generation of arcade-restaurant experiences.Creative Brand Development Replay the MomentWEBSITE DEVELOPMENT Game...
Outsourced Marketing Content Creation Creative Campaigns Media Planning For nearly a decade, Maclyn has worked closely with economic development organization Choose DuPage to promote and support DuPage County, Illinois. As their outsourced marketing partner, we...
Logo Design Brand Development Web Design Digital Social the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide...
Brand Development Digital Media Social Media Email Marketing With a fresh new brand identity and website, we transformed Wannemaker’s marketing from the roots up. Today, we continue to help Chicagoland’s favorite home and garden store blossom through social media,...
Aug 7, 2024
Have you ever poured your heart and soul into a PR campaign or community event, only to wonder later if it really made a difference? You’re not alone. Many organizations invest significant time and resources into their outreach efforts, yet struggle to determine whether their hard work is paying off.
Jan 11, 2024
Imagine you're at a party. You hear a familiar voice from across the room. Without even looking, you know who it is. That's the power of a distinctive voice, and it's exactly what your brand needs. In today's digital age, where every company is...
Dec 13, 2023
In the bustling world of marketing, standing out is like finding a needle in a haystack. Yet, it's not just about being louder or flashier; it's about being smarter, especially when it comes to earned media. Whether you're launching a brand in...
Oct 12, 2022
Public relations can make or break your brand. Your brand reputation is essential, and any negative association can have far-reaching consequences, especially in the modern world of "cancel culture," boycotts, and other forms of reproach. The most...
Jul 20, 2021
Community relations is a buzzword that gets thrown around often, but is the meaning of community relations and how important is it? “Community” is an extensive term, but in business it’s about creating mutually beneficial partnerships within the...
Jun 24, 2021
Are you wondering how to earn media coverage without burning a hole in your pocket? Effective marketing strategies typically include suggestions and opportunities for advertising, having an SEO-optimized website, and a social media schedule. To...
Jun 9, 2021
Weathering a crisis is tricky business for any company, but it’s not impossible with proper strategy. This is where crisis communication comes in. But what exactly is crisis communication and why is it so important to the survival of your business?...
Apr 9, 2021
Oswald’s isn’t your typical pharmacy. A Naperville landmark, the business is the oldest continually owned family pharmacy in Illinois. Deeply rooted in the culture of the surrounding community, Oswald’s has a history that spans 145 years, six...
Feb 19, 2021
As numb as we’ve all gotten to emails that lead with “in these unprecedented times”, COVID-19 continues to remain an active crisis. In March of last year, when the news first broke, nationwide fear was at its peak. But that didn’t stop our...
Dec 14, 2020
When you think of public relations (PR), scandalous politicians or the Kardashians may come to mind. But you don’t have to be a super famous celebrity or salacious politician to take advantage of public relations. Contrary to belief, public...
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Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
SEO
Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis Communication