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Public Relations
How to Evaluate the Success of PR and Community Relations Efforts

How to Evaluate the Success of PR and Community Relations Efforts

Have you ever poured your heart and soul into a PR campaign or community event, only to wonder later if it really made a difference? You’re not alone. Many organizations invest significant time and resources into their outreach efforts, yet struggle to determine whether their hard work is paying off.

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So You Want to Define Your Brand Voice?

So You Want to Define Your Brand Voice?

Imagine you're at a party. You hear a familiar voice from across the room. Without even looking, you know who it is. That's the power of a distinctive voice, and it's exactly what your brand needs. In today's digital age, where every company is...

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How to Build an Earned Media Strategy for Your Business

How to Build an Earned Media Strategy for Your Business

In the bustling world of marketing, standing out is like finding a needle in a haystack. Yet, it's not just about being louder or flashier; it's about being smarter, especially when it comes to earned media. Whether you're launching a brand in...

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Do’s & Don’ts of Public Relations

Do’s & Don’ts of Public Relations

Public relations can make or break your brand. Your brand reputation is essential, and any negative association can have far-reaching consequences, especially in the modern world of "cancel culture," boycotts, and other forms of reproach. The most...

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What Is Community Relations and Why Is It Important?

What Is Community Relations and Why Is It Important?

Community relations is a buzzword that gets thrown around often, but is the meaning of community relations and how important is it? “Community” is an extensive term, but in business it’s about creating mutually beneficial partnerships within the...

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What is Earned Media and What are its Benefits?

What is Earned Media and What are its Benefits?

Are you wondering how to earn media coverage without burning a hole in your pocket? Effective marketing strategies typically include suggestions and opportunities for advertising, having an SEO-optimized website, and a social media schedule. To...

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What is Crisis Communication and Why is it so Important?

What is Crisis Communication and Why is it so Important?

Weathering a crisis is tricky business for any company, but it’s not impossible with proper strategy. This is where crisis communication comes in. But what exactly is crisis communication and why is it so important to the survival of your business?...

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How a PR Punch Helped Put the Pandemic to Bed

How a PR Punch Helped Put the Pandemic to Bed

As numb as we’ve all gotten to emails that lead with “in these unprecedented times”, COVID-19 continues to remain an active crisis. In March of last year, when the news first broke, nationwide fear was at its peak. But that didn’t stop our...

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What is Public Relations and Why Is It Important?

What is Public Relations and Why Is It Important?

When you think of public relations (PR), scandalous politicians or the Kardashians may come to mind. But you don’t have to be a super famous celebrity or salacious politician to take advantage of public relations. Contrary to belief, public...

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