Public Relations
What is a Pulse Workshop?
A Pulse Workshop is a collaborative session designed to help organizations think critically about their marketing and achieve their goals. For you, it’s an opportunity to sit down with a multidisciplinary team of marketing experts, gain insights, and explore new ways to achieve your business objectives through your marketing strategy.
What happens when you mix bold iced coffee flavors, on-trend swag, and a sea of excited festivalgoers? You get one of the most flavorful brand activations of the summer. This year at Summerfest, Dunkin’ didn’t just show up—they showed off. With...
Cop on a Rooftop (COAR) is a massive fundraiser that’s all about… well, cops and rooftops. But it’s so much more than that. Each year, Maclyn partners with Dunkin’ and local law enforcement agencies across the Midwest to help raise critical funds...
You know what’s cool? In 2025, Maclyn once again teamed up with Special Olympics Illinois (SOILL) to promote the Polar Plunge, one of their biggest annual fundraisers. By pivoting their marketing strategy and going big on digital, we helped SOILL...
Have you ever poured your heart and soul into a PR campaign or community event, only to wonder later if it really made a difference? You’re not alone. Many organizations invest significant time and resources into their outreach efforts, yet struggle to determine whether their hard work is paying off.
Imagine you're at a party. You hear a familiar voice from across the room. Without even looking, you know who it is. That's the power of a distinctive voice, and it's exactly what your brand needs. In today's digital age, where every company is...
In the bustling world of marketing, standing out is like finding a needle in a haystack. Yet, it’s not just about being louder or flashier; it’s about being smarter, especially when it comes to earned media. Whether you’re...
Public relations can make or break your brand. Your brand reputation is essential, and any negative association can have far-reaching consequences, especially in the modern world of “cancel culture,” boycotts, and other forms of...
Community relations is a buzzword that gets thrown around often, but is the meaning of community relations and how important is it? “Community” is an extensive term, but in business it’s about creating mutually beneficial partnerships within the...
Are you wondering how to earn media coverage without burning a hole in your pocket? Effective marketing strategies typically include suggestions and opportunities for advertising, having an SEO-optimized website, and a social media schedule. To...
