Social Media Video Trends

Social Media Video Trends

Content. Trends. Brand. Engagement. These are not just words that we hear every day in the agency. These are the goals that guide our strategy and creative work. As attention spans continue to shrink, it is more important now than ever before to create content that...
Your Company is a Rocket and Your Brand is High-Octane Fuel

Your Company is a Rocket and Your Brand is High-Octane Fuel

The Real-Deal, No-BS Bottom Line of Your Company’s “Big Idea” – and how it’s going to take you to the moon & beyond. Let’s get this out of the way: The idea that branding is some mystical, hocus-pocus pseudo-science dreamed-up by kale-smoking advertising hippies...
Don’t Stop Believing: At Super Bowl LI, Advertising Takes a Stand

Don’t Stop Believing: At Super Bowl LI, Advertising Takes a Stand

“The will to succeed is always welcome here.” As a migrant mother and daughter walked through a doorway built through a border wall, 84 Lumber was catapulted from virtual unknown to overnight sensation. To play it safe is to play into the hands of Average. Its...
Reaching a Younger Audience Through Snapchat

Reaching a Younger Audience Through Snapchat

Since it’s launch in 2011, Snapchat has quickly grown into one of the most popular social media applications in the world with 200 million users. Despite it’s popularity, many skeptics exist, and then of course there are those whom ultimately – just don’t get it. What...