What Is Marketing Strategy? Finding Your Ideal Advisor

What Is Marketing Strategy? Finding Your Ideal Advisor

When you walk through the doors of an agency, they should have an answer to “What is marketing strategy?” There are companies that try to dazzle you with the maximum amount of buzzwords. Disrupt the digital landscape with innovative synergy ROI to directly...
Herding Virtual Cats: Best Practices for Hosting Your Virtual Event

Herding Virtual Cats: Best Practices for Hosting Your Virtual Event

Many of us had our first taste of hosting a virtual event this spring, when the world shut down and we attempted to bring our families together over Zoom. “How hard can it be?” we said as we confidently sent an invite without detailed, step-by-step instructions. We...
What To Look For When Hiring A Marketing Agency

What To Look For When Hiring A Marketing Agency

Ah, the hunt for a marketing agency. It’s like dating. You swipe right on a lot of profiles. You chat, you go out, only to find they don’t match up to their picture. Some promise you the world, then ghost. Some are way too into The Office and F.R.I.E.N.D.S. Some are...
Key Differences Between A Marketing and Advertising Agency

Key Differences Between A Marketing and Advertising Agency

You might’ve heard, but the world’s a little crazy now. Everyone is redefining themselves. You should ask yourself who you are every day. To reaffirm yourself. And as a marketing AND advertising agency, we think it’s important to ask ourselves every day: What is...
The Benefits of Marketing Analytics

The Benefits of Marketing Analytics

As an agency, we are constantly looking at data – our own data, our clients’ data, industry data and so on. In order for our clients, and therefore us, to be successful, all of our decisions need to be knowledge-based – and knowledge comes from data. It’s not enough...
It’s Time to Outsource Your Marketing

It’s Time to Outsource Your Marketing

In this post, we’re spotlighting Outsourced Marketing by MACLYN, a new service that’s perfect for small businesses and larger organizations navigating the new normal.     In the new normal, you walk a tightrope. On the one hand, you’re trying to cut costs....