The Meaning of MACLYN
Our Team
Logo Design Brand Development Web Design We worked with Glass Solutions, Inc. to craft a brand and website geared toward a new generation of workers and clients. By focusing on grit, clarity, innovation and vision, the new GSI brand reflects who they are today and who...
Brand Identity Public Relations Athlete Endorsement Content Creation Social In 2024, we partnered with Special Olympics Illinois to create a campaign that captures the spirit of their athletes, families, coaches and volunteers. Since then, “So I did” has become a...
Logo Design Brand Development Web Design Digital Social Maclyn partnered with the GIVE (Golf for Injured Veterans Everywhere) Foundation to reimagine their brand and marketing strategy. Today, we continue to help the organization attract donors, educate the public,...
Logo Design Brand Development Web Design Digital Social the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at...
Logo Design Brand Development Web Design Digital Social We partnered with this 145-year-old, family-owned pharmacy to refresh their brand and tell their story through smart PR. Our media campaign, which included a local news blitz at the height of COVID, reached 12.5...
Experiential Marketing Content Creation Media Pitching Event Planning For over 20 years, Maclyn has been Dunkin’s highly caffeinated go-to marketing partner. Whether we’re brewing up a buzz with brand activations and influencer events, or making a splash with OOH...
Logo Design Brand Development Web Design Social Marketing Strategy As new development hit the Des Moines metro, Maclyn teamed up with the City of Altoona to create a brand that captures their potential and inspires investors. Since launch, Altoona has seen an influx...
Logo Design Brand Development Web Design Digital Social Maclyn worked with this legendary 140-year-old brand to honor its legacy while forging a new, exciting future. From crafting their new “Hold Strong” identity to tailoring their messages for key markets, we’ve...
Brand Development Web Design Digital Content Creation Scientel was working at the bleeding edge of their industry, but their outdated website and brand were holding them back. We teamed up with the tech solutions provider to capture their innovative spirit in a new...
Brand Identity Logo Design Web Design Social Media Management Videography We partnered with The Homestead, a small nonprofit with big ambitions, to rebrand their organization as Balance Autism and establish them as a national leader. Today, the nonprofit continues to...
Video Production Content Creation Brand Campaigns Social Media Animation Web Design For nearly a decade, Maclyn has been Avanade’s trusted creative partner. From developing case studies to launching the Avanade X sub-brand, we tell Avanade's stories with passion,...
Brand Development Logo Design Experiential Marketing Tradeshow Ideation Social Media We partnered with this life-changing medical device company to show how IMRIS technology transforms lives—and to remind the entire healthcare industry what their work is all...
Content Creation Web Design SEO Brand Identity Photography Maclyn teamed up with LABS to create “Chase Your Victory,” a campaign that challenges the notion that *only* elite athletes deserve elite treatment. Along the way, we created a bold new visual identity,...
Logo Design Brand Development Web Design Digital Social the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation:...
Content Creation Web Design SEO Videography Photography As Bandai Namco’s Player 2, we partnered with the legendary creators of PAC-MAN to market a new generation of arcade-restaurant experiences.Creative Brand Development Replay the MomentWEBSITE DEVELOPMENT Game...
Outsourced Marketing Content Creation Creative Campaigns Media Planning For nearly a decade, Maclyn has worked closely with economic development organization Choose DuPage to promote and support DuPage County, Illinois. As their outsourced marketing partner, we...
Logo Design Brand Development Web Design Digital Social the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide...
Brand Development Digital Media Social Media Email Marketing With a fresh new brand identity and website, we transformed Wannemaker’s marketing from the roots up. Today, we continue to help Chicagoland’s favorite home and garden store blossom through social media,...
Oct 25, 2017
Trumpets sound and troops roar as MACLYN Creative Director Jay Paonessa assumes the mantle of Vice President. “Since he came onboard, Jay has completely changed this agency,” praises MACLYN President Bill Murphy. “Each and every one of our...
Oct 16, 2017
Average, beware: Erin Byrne is an artistic badass. “I just feel compelled to create things - I always thought I'd be in the creative world.” And now at MACLYN, she stands alongside a legion of like minds making a stand against Bland. Erin is always...
Oct 5, 2017
Black: sophisticated. Yellow: happy. Orange: energetic. Green: prosperous. And red… well… …red means war. If art is a war and war is an art, you’ll find MACLYN’s new art director storming the battlefield with an arsenal of colorful inspiration:...
Sep 22, 2017
All my life, I’ve been a sworn Enemy of Average. The foul beast Banality and its minions marched through my village and razed it to the ground. I swore vengeance. I crusaded to be different. Fought to feel fulfilled. Defied despair. I often felt I...
Jun 13, 2017
Back in World War II, “Rosie the Riveter” was a symbol of strength, feminism and we-can-do-itness. She was also famous. But was she ever... Instafamous? Meet Sam Rose Brahler. A modern-day Rosie the Riveter, Sam recently graduated from the...
May 18, 2017
If you struggle against the “good enough,” if you reject the easy and the obvious to seek out the truly original, let’s create together.
Jan 19, 2017
When he’s not seeking harmony in the universe through words, Ian Rigg is creating it onstage. A lifetime lover of literature with a deep desire to earnestly engage the universe, Ian has been writing from the time he could hold a pencil. He has a...
Oct 19, 2016
Article by: Jonathan Krueger, The Des Moines Register Following the lead of AltoonaNow, the East Polk Regional Development, Inc. has teamed up with MACLYN to help rebrand the organization. The group will unveil its new brand Wednesday, Oct. 19. “It...
Oct 18, 2016
Do new social media tools get your brain going? Do your friends know you as a social media innovator? Are you constantly looking for new ways to connect with people through the Internet? Does the thought of social media marketing excite you? This...
Jun 30, 2016
Effective July 1, creative advertising agency, MACLYN, will be opening a Des Moines satellite office. “We are pumped about our new MACLYN stronghold. We are captivated by the awesomeness of Des Moines and we look forward to growing our agency in...
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Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
SEO
Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis Communication