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Everyone knows that first impressions matter. When you meet someone for the first time, the impression that you make stays with them long after the conversation is over, playing a disproportionate role in shaping their perception of you. That’s...
At its simplest, a Brand can be broken out into 2 sections, Core Messaging and Visual Identity. Neither is more important than the other, but today…it’s all about the Visual Identity. So, let’s break down the elements that make up the “look” of a...
In 2020, to win sales you first have to win souls: and content marketing is how you reach hearts and minds. And value is the key. Let’s back up: because it’s the current and future paradigm, you see the phrase Content Marketing thrown...
