Experiential
What is a Pulse Workshop?
A Pulse Workshop is a collaborative session designed to help organizations think critically about their marketing and achieve their goals. For you, it’s an opportunity to sit down with a multidisciplinary team of marketing experts, gain insights, and explore new ways to achieve your business objectives through your marketing strategy.
In retail, getting people through the door is half the battle. With digital deals and next-day delivery always competing for attention, your physical space needs more than shelves and signage to stand out. That’s where retail activations come in. A...
In a world of infinite scrolling, pop-up blockers, and short attention spans, how do you get your brand in front of real people in a way that actually sticks? One word: experience. For B2C brands, event marketing isn’t just a nice-to-have. It’s one...
The future of brand engagement is already here—and it’s interactive. As audiences crave more immersive brand experiences, technology is stepping in to bridge the gap between physical events and digital engagement. Enter AR, VR, and the world of...
Chicago’s Windy City Smokeout festival is where music meets meat. And in 2025, it’s where Dunkin’ met thousands of fans through a perfectly brewed brand activation. Four days of live country acts, barbecue, sunshine, and summer vibes made for the...
What happens when you mix bold iced coffee flavors, on-trend swag, and a sea of excited festivalgoers? You get one of the most flavorful brand activations of the summer. This year at Summerfest, Dunkin’ didn’t just show up—they showed off. With...
Event activations are where brands come to life. Done right, they don’t just attract attention—they spark connection. Think of them as real-time brand storytelling. They create memorable moments, encourage hands-on interaction, and build emotional...
When Dunkin’ wanted to show up big at Beyond Wonderland Chicago, they called in Maclyn to craft an immersive brand experience. Our team brewed up an experiential event activation that not only stopped people in their tracks—it got them...
Event activations are a game-changer in the world of experiential marketing. They offer brands the opportunity to engage audiences in ways that traditional advertising simply cannot match. Whether you’re hosting an event in Naperville,...
Cop on a Rooftop (COAR) is a massive fundraiser that’s all about… well, cops and rooftops. But it’s so much more than that. Each year, Maclyn partners with Dunkin’ and local law enforcement agencies across the Midwest to help raise critical funds...
