The Meaning of MACLYN
Our Team
Logo Design Brand Development Web Design We worked with Glass Solutions, Inc. to craft a brand and website geared toward a new generation of workers and clients. By focusing on grit, clarity, innovation and vision, the new GSI brand reflects who they are today and who...
Brand Identity Public Relations Athlete Endorsement Content Creation Social In 2024, we partnered with Special Olympics Illinois to create a campaign that captures the spirit of their athletes, families, coaches and volunteers. Since then, “So I did” has become a...
Logo Design Brand Development Web Design Digital Social Maclyn partnered with the GIVE (Golf for Injured Veterans Everywhere) Foundation to reimagine their brand and marketing strategy. Today, we continue to help the organization attract donors, educate the public,...
Logo Design Brand Development Web Design Digital Social the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at...
Logo Design Brand Development Web Design Digital Social We partnered with this 145-year-old, family-owned pharmacy to refresh their brand and tell their story through smart PR. Our media campaign, which included a local news blitz at the height of COVID, reached 12.5...
Experiential Marketing Content Creation Media Pitching Event Planning For over 20 years, Maclyn has been Dunkin’s highly caffeinated go-to marketing partner. Whether we’re brewing up a buzz with brand activations and influencer events, or making a splash with OOH...
Logo Design Brand Development Web Design Social Marketing Strategy As new development hit the Des Moines metro, Maclyn teamed up with the City of Altoona to create a brand that captures their potential and inspires investors. Since launch, Altoona has seen an influx...
Logo Design Brand Development Web Design Digital Social Maclyn worked with this legendary 140-year-old brand to honor its legacy while forging a new, exciting future. From crafting their new “Hold Strong” identity to tailoring their messages for key markets, we’ve...
Brand Development Web Design Digital Content Creation Scientel was working at the bleeding edge of their industry, but their outdated website and brand were holding them back. We teamed up with the tech solutions provider to capture their innovative spirit in a new...
Brand Identity Logo Design Web Design Social Media Management Videography We partnered with The Homestead, a small nonprofit with big ambitions, to rebrand their organization as Balance Autism and establish them as a national leader. Today, the nonprofit continues to...
Video Production Content Creation Brand Campaigns Social Media Animation Web Design For nearly a decade, Maclyn has been Avanade’s trusted creative partner. From developing case studies to launching the Avanade X sub-brand, we tell Avanade's stories with passion,...
Brand Development Logo Design Experiential Marketing Tradeshow Ideation Social Media We partnered with this life-changing medical device company to show how IMRIS technology transforms lives—and to remind the entire healthcare industry what their work is all...
Content Creation Web Design SEO Brand Identity Photography Maclyn teamed up with LABS to create “Chase Your Victory,” a campaign that challenges the notion that *only* elite athletes deserve elite treatment. Along the way, we created a bold new visual identity,...
Logo Design Brand Development Web Design Digital Social the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation:...
Content Creation Web Design SEO Videography Photography As Bandai Namco’s Player 2, we partnered with the legendary creators of PAC-MAN to market a new generation of arcade-restaurant experiences.Creative Brand Development Replay the MomentWEBSITE DEVELOPMENT Game...
Outsourced Marketing Content Creation Creative Campaigns Media Planning For nearly a decade, Maclyn has worked closely with economic development organization Choose DuPage to promote and support DuPage County, Illinois. As their outsourced marketing partner, we...
Logo Design Brand Development Web Design Digital Social the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide...
Brand Development Digital Media Social Media Email Marketing With a fresh new brand identity and website, we transformed Wannemaker’s marketing from the roots up. Today, we continue to help Chicagoland’s favorite home and garden store blossom through social media,...
Dec 11, 2024
In a world where attention spans are shorter than a TikTok video, businesses need to get creative to capture interest. People scroll through their feeds so fast that it takes something truly eye-catching to make them stop and take notice. This is...
Oct 8, 2024
Internal branding is more than just a buzzword; it’s a strategic approach that focuses on aligning employees with the company's brand identity and values. We're living in a highly competitive market, so we can not overstate the importance of a...
Sep 16, 2024
Isn't it infuriating when your post-production process turns into a nightmare? As a videographer, you put in countless hours planning and executing the perfect shoot, only to find yourself drowning in a sea of footage that's a headache to edit....
Nov 17, 2023
Whether you own a consulting firm in Chicago or do custom shades and blinds in Naperville, lead gen is vital to helping you maintain a thriving business. If you don't have a pipeline of prospects, it could lead to slow revenue months and impact...
Oct 12, 2023
A successful design agency transforms creative visions into tangible realities, bridging the gap between innovative ideas and impactful visual solutions — but what is a design agency? And what does a design agency do? A design agency offers various...
Sep 12, 2023
Let’s face it, today’s business landscape is fiercely competitive – and the secret to finding and maintaining success is developing a strong brand. A well-established brand identity differentiates you from competitors, fosters trust and loyalty,...
Jul 7, 2023
Hey there! So, you've set your sights on creating an out-of-this-world marketing video. Let’s cut to the chase: a marketing video is only as good as its script. This is where scriptwriting magic happens. Grab a coffee and let’s chat about the dos...
Jul 7, 2023
Des Moines is a city on the rise, with an unstoppable momentum that sets it apart as one of the fastest-growing cities in the Midwest. In this vibrant and competitive market, how can your business stand out among the crowd? The answer lies in...
Jul 6, 2023
Written by MACLYN Copywriter Thomas Hugo Let me tell you about the worst ad I’ve ever written. It was bad, like really really bad. The client? A senior living and memory care facility. The ask? Create a Facebook video ad positioning the company as...
Jun 8, 2023
In the fast-paced and ever-changing world of business, maintaining a strong and relevant brand identity is vital to achieving long-term success. Your brand serves as the cornerstone of your company's public image, encapsulating your values,...
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Brand Development
Content Creation
Graphic Design
Photography
Web Design + Development
Outsourced B2B Marketing
Strategy
SEO
Search Engine Marketing
Social Media Management
Content Marketing
Influencer Marketing
Videography
Post-Production
Screenwriting
Animation
Earned Media
Community Relations
Crisis Communication