In a world where attention spans are shorter than a TikTok video, businesses need to get creative to capture interest. People scroll through their feeds so fast that it takes something truly eye-catching to make them stop and take notice. This is...
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Creative
What is Internal Branding & Why Does it Matter?
Oct 8, 2024
Internal branding is more than just a buzzword; it’s a strategic approach that focuses on aligning employees with the company's brand identity and values. We're living in a highly competitive market, so we can not overstate the importance of a...
5 Creative Tips to Simplify Post-Production
Sep 16, 2024
Isn't it infuriating when your post-production process turns into a nightmare? As a videographer, you put in countless hours planning and executing the perfect shoot, only to find yourself drowning in a sea of footage that's a headache to edit....
Exploring 3 Marketing Strategies for Lead Generation
Nov 17, 2023
Whether you own a consulting firm in Chicago or do custom shades and blinds in Naperville, lead gen is vital to helping you maintain a thriving business. If you don't have a pipeline of prospects, it could lead to slow revenue months and impact...
5 Building Blocks of a Successful Design Agency
Oct 12, 2023
A successful design agency transforms creative visions into tangible realities, bridging the gap between innovative ideas and impactful visual solutions — but what is a design agency? And what does a design agency do? A design agency offers various...
5 Healthy Marketing Habits for Developing a Strong Brand
Sep 12, 2023
Let’s face it, today’s business landscape is fiercely competitive – and the secret to finding and maintaining success is developing a strong brand. A well-established brand identity differentiates you from competitors, fosters trust and loyalty,...
Scriptwriting Do’s and Don’ts for Marketing Videos
Jul 7, 2023
Hey there! So, you've set your sights on creating an out-of-this-world marketing video. Let’s cut to the chase: a marketing video is only as good as its script. This is where scriptwriting magic happens. Grab a coffee and let’s chat about the dos...
MACLYN Des Moines: Full Service Marketing & Creative Agency
Jul 7, 2023
Des Moines is a city on the rise, with an unstoppable momentum that sets it apart as one of the fastest-growing cities in the Midwest. In this vibrant and competitive market, how can your business stand out among the crowd? The answer lies in...
But Will it Work? – Your Creative Lives and Dies by its Functionality
Jul 6, 2023
Written by MACLYN Copywriter Thomas Hugo Let me tell you about the worst ad I’ve ever written. It was bad, like really really bad. The client? A senior living and memory care facility. The ask? Create a Facebook video ad positioning the company as...
When Is It Time to Update Your Brand?
Jun 8, 2023
In the fast-paced and ever-changing world of business, maintaining a strong and relevant brand identity is vital to achieving long-term success. Your brand serves as the cornerstone of your company's public image, encapsulating your values,...
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