Client Work
“A lot of people don’t think that those with intellectual disabilities can go beyond what they think of us. I want to break that expectation.” That’s the mission of Zinyra “Z” Ross, also known as Just Z, an artist, activist and motivational speaker...
A woman- and minority-owned business based in Chicago, Illinois, Ms. P’s Gluten Free serves up gluten-free snacks that hit the sweet spot of nutritious and delicious. Maclyn selected Ms. P’s as our first-ever Lightbox Grant recipient for a few...
Chicago’s Windy City Smokeout festival is where music meets meat. And in 2025, it’s where Dunkin’ met thousands of fans through a perfectly brewed brand activation. Four days of live country acts, barbecue, sunshine, and summer vibes made for the...
What happens when you mix bold iced coffee flavors, on-trend swag, and a sea of excited festivalgoers? You get one of the most flavorful brand activations of the summer. This year at Summerfest, Dunkin’ didn’t just show up—they showed off. With...
When Dunkin’ wanted to show up big at Beyond Wonderland Chicago, they called in Maclyn to craft an immersive brand experience. Our team brewed up an experiential event activation that not only stopped people in their tracks—it got them...
Cop on a Rooftop (COAR) is a massive fundraiser that’s all about… well, cops and rooftops. But it’s so much more than that. Each year, Maclyn partners with Dunkin’ and local law enforcement agencies across the Midwest to help raise critical funds...
You know what’s cool? In 2025, Maclyn once again teamed up with Special Olympics Illinois (SOILL) to promote the Polar Plunge, one of their biggest annual fundraisers. By pivoting their marketing strategy and going big on digital, we helped SOILL...
In the fast-paced and ever-changing world of business, maintaining a strong and relevant brand identity is vital to achieving long-term success. Your brand serves as the cornerstone of your company’s public image, encapsulating your values,...
The coffee market was hot this Christmas (like, straight-out-of-the-espresso-machine hot) and Dunkin’ needed to make a big splash in two of its biggest Midwest markets: Chicago and Cincinnati. With festive products like Peppermint Mocha Signature...
Oswald’s isn’t your typical pharmacy. A Naperville landmark, the business is the oldest continually owned family pharmacy in Illinois. Deeply rooted in the culture of the surrounding community, Oswald’s has a history that spans 145 years, six...
