Blog
Your business grew up. Did your brand come with it? That logo, tagline, website, or messaging might have made perfect sense when you created it. But businesses have a habit of changing while their brands sit patiently in the corner wearing the same...
What happens when more than 90,000 rubber ducks meet a smart PR strategy? Nearly half a billion media impressions. For the 2026 Special Olympics Illinois Chicago Ducky Derby, Maclyn helped take a Chicago tradition far beyond the river, earning...
“We should be on TikTok.” “We need a video.” “Let’s run some ads.” “We should probably do SEO.” Any of those ideas could be right. They could also be a great way to spend money without accomplishing much. The problem isn’t the tactic. It’s starting...
Des Moines isn’t Iowa’s best-kept secret anymore. New businesses are popping up. National companies are expanding. Local favorites keep raising the bar. That’s great news for the city’s economy—and not-so-great news if you’re hoping your business...
AI can write a headline, analyze thousands of data points, personalize an email, and optimize an ad campaign before your first cup of coffee gets cold. Impressive? Absolutely. A complete marketing strategy? Not even close. Artificial intelligence...
Some cities are built on hype. Des Moines is built on growth. While larger markets compete for attention, Des Moines continues to attract businesses, entrepreneurs, developers, and talent with something far more valuable than buzz: opportunity. The...
Maclyn is hiring a Marketing Coordinator, Experiences to support integrated marketing campaigns, brand activations, and experiential programs across multiple markets nationwide. Job Description As part of the Experiences team, you will help plan...
Paid media makes you visible. Public relations makes you credible. That difference matters. You can buy impressions all day, but trust is harder to earn and easier to lose. That’s where a strong public relations strategy comes in. It builds...
Maclyn is hiring a Chicago-based Tour Manager to support an exciting summer/fall tour representing two nationally recognized brands from June 1 – Oct. 1. Job Description We are seeking a reliable, high-energy Tour Manager to support a traveling...
If your brand is still treating video like a nice extra, it is already behind. Video is not a bonus piece of content anymore. It is one of the clearest, fastest, and most effective ways to connect with people, explain your product or service, and...
