the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
Thelma’s began in 2011 with a simple idea: make delicious treats using Great-Grandma Thelma’s snickerdoodle recipe, then share them with the world. But first, the mother-and-son team needed a brand that conveyed homemade goodness.
We teamed-up with Thelma’s to build a recognizable brand from scratch. We carefully crafted the name, brand identity, award-winning packaging, and full-fledged marketing strategy around a timeless brand promise: joy.
Today, you’ll find Thelma’s delicious treats in more than 1,300 stores, from Minnesota to Texas. Even if you’re 1,000 miles from home, the ice cream sandwiches still taste like a handmade treat from grandma’s house. Thelma would be proud.
Identity with a
Award-Winning Package Design:
Creating an Iconic
Making Ice Cream Cool Again
It’s pretty simple: Premium ice cream smushed between two Thelma’s cookies = the best thing ever. Period. Our team worked with Thelma’s to introduce this genius handmade treat to the market through a comprehensive creative identity and tactical execution. We got Grandma on the ‘Gram, did extensive samplings of grandma’s favorites, and let the yums do the talking.