the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...
CITYGATE offers rich experiences to customers in its six unique entertainment venues. But it was considered a corporate, black-tie brand – making it difficult to attract a younger crowd.
We brought together the campus’ 6 separate entities, sampled from one plate. Through campus-wide rebranding and targeted messaging, we changed people’s perceptions and cooked up excitement among a diverse clientele to get together at CITYGATE.
Social Media Management
RESEARCH & DISCOVERY:
Understanding CITYGATE’s Challenges & Opportunities
If a brand is a magic idea rocket (which it is), insights are the rocket-fuel. Through qualitative & quantitative research, MACLYN identified CITYGATE’s target market, created a detailed SWOT analysis, and gained insights from current market trends and brand positioning. Then, we developed the new brand and launched it into the universe.
Creative Brand Development:
The Gateway to Amazing Experiences
Omnichannel Brand Presence:
A New Brand is Served
Rolling Out a Delicious Offer
Specialized Targeted Messaging:
Something Old, Something New
There’s nothing borrowed or blue about this campaign. “Write Your Own Story” tells the narrative of Arista’s archetypal guests, promising clients a luxurious freedom steeped in old-world glamour and new-age comfort. Through dramatic branding & strategic implementation, we established Hotel Arista as the most-desired lodging choice in Chicago’s Western Suburbs.
Gowing a business
We drove a younger, business-minded audience to the campus by bringing Zorba Cocktail Bar and Hotel Arista together to create a lifestyle concept for the urban traveler. Ultimately, we unified the entities and changed the brand perception of CITYGATE from corporate and elite — to modern and upbeat.