the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...
CITYGATE offers rich experiences to customers in its six unique entertainment venues. But it was considered a corporate, black-tie brand – making it difficult to attract a younger crowd.
We brought together the campus’ 6 separate entities, sampled from one plate. Through campus-wide rebranding and targeted messaging, we changed people’s perceptions and cooked up excitement among a diverse clientele to get together at CITYGATE.
Social Media Management
RESEARCH & DISCOVERY:
Understanding CITYGATE’s Challenges & Opportunities
If a brand is a magic idea rocket (which it is), insights are the rocket-fuel. Through qualitative & quantitative research, MACLYN identified CITYGATE’s target market, created a detailed SWOT analysis, and gained insights from current market trends and brand positioning. Then, we developed the new brand and launched it into the universe.
Creative Brand Development:
The Gateway to Amazing Experiences
Omnichannel Brand Presence:
A New Brand is Served
Rolling Out a Delicious Offer
Specialized Targeted Messaging:
Something Old, Something New
There’s nothing borrowed or blue about this campaign. “Write Your Own Story” tells the narrative of Arista’s archetypal guests, promising clients a luxurious freedom steeped in old-world glamour and new-age comfort. Through dramatic branding & strategic implementation, we established Hotel Arista as the most-desired lodging choice in Chicago’s Western Suburbs.
Gowing a business
We drove a younger, business-minded audience to the campus by bringing Zorba Cocktail Bar and Hotel Arista together to create a lifestyle concept for the urban traveler. Ultimately, we unified the entities and changed the brand perception of CITYGATE from corporate and elite — to modern and upbeat.