Omnichannel Product Launch
Chicago Gets Espresso-m-g
We teamed-up with artists, media and social influencers to bring Dunkin’s hot new Espresso Menu to Chicago. The result? Marketing magic. (And magic-magic, too.) We made a buzz with local sports & media partners. We stirred-up our Millennial market with influencer-driven content. And we brewed-up a $229,500 value in impressions & engagements through live events, broadcasts, performance art, mobile engagement-installations and a real-life magician or two.