Maclyn is seeking a Social Media Content Creator to help grow the following and engagement of a popular CPG brand on TikTok and Instagram.
Responsibilities include creating and editing original content, identifying and chasing trends on TikTok & Instagram Reels, managing influencer partnerships, developing strategies, and reporting results. Experience with TikTok and Instagram Reels & Stories is a must.
This is a hybrid position with remote and in-office responsibilities (at our Naperville, IL location). We are open to full-time employment and/or part-time (freelance/contract) partnerships.
To apply, email your resume and social handles (and portfolio link, if you have one) to careers@maclyngroup.com.
Key Responsibilities
- Create engaging, on-brand content for platforms including (but not limited to) TikTok and Instagram (emphasizing Reels & Stories).
- Develop and implement social media strategies tailored to the client’s brand voice and goals.
- Plan and manage influencer campaigns: identify partners, coordinate outreach, negotiate contracts, and oversee deliverables.
- Schedule and publish content. Manage communities and respond to comments and messages.
- Collaborate with creative and account teams to align content with broader marketing initiatives.
- Monitor performance metrics and optimize strategies based on insights.
- Stay ahead of trends in social media, content formats, and platform algorithms to keep the client’s strategy fresh and relevant.
- Manage social calendars, content approvals, and campaign timelines.
Ideal Background & Experience
- Active personal TikTok and Instagram accounts with significant followings and brand partnerships (we’re looking for a social media native—someone who gets TikTok and knows how to use it)
- Strong content creation instincts and ability to brief or direct short-form video content
- 2+ years of professional experience managing social media accounts for brands or agencies
- Proven success managing influencer campaigns across platforms—especially TikTok and Instagram
- A collaborative mindset and strong attention to detail
How to Apply
To apply, email your resume and social handles (and portfolio link, if you have one) to careers@maclyngroup.com.
About Maclyn
Maclyn is a boutique marketing agency that partners with a diverse group of brands: B2B, B2C and everything in between.
We believe that real, raw, human creativity—along with strong client relationships and a dash of business sensibility—are the not-so-secret ingredients to effective marketing. We bring that creativity to everything from experiential marketing and branding to web design, content creation, PR and more.
