Trumpets sound and troops roar as MACLYN Creative Director Jay Paonessa assumes the mantle of Vice President. “Since he came onboard, Jay has completely changed this agency,” praises MACLYN President Bill Murphy. “Each and every one of our creatives has grown under his guidance and influence, and I’m proud to call him my friend and fellow Enemy of Average.” With over 20 years of awe-inspiring advertising under his belt, Jay’s creative philosophy is pledging fealty to the Idea: that glorious gem of inspiration that marries soul-rending art with blood-stirring copy. And now, with a new battle plan and renewed vigor, Jay leads the creative charge against Average anew. Look out, Average. Your days are numbered.