Winning the War: The Importance of the Advertising Long Game

At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly engage the viewer, or entertain them, and believe the best work does both. Continue reading Winning the War: The Importance of the Advertising Long Game

Annual Chili Battle-Bowl: Pregame Analysis

Hold onto your spoons.

Here comes MACLYN’s Annual Chili Battle-Bowl.

That’s right; hordes of the agency’s harshest food-critics and most esteemed culinarians are about to descend on the MACLYN kitchen, armed with crock-pots, saltines and an arsenal of highly classified ingredients. Only two rules: no kicking below the belt, and no “Average” chili allowed. Continue reading Annual Chili Battle-Bowl: Pregame Analysis