The Real-Deal, No-BS Bottom Line of Your Company’s “Big Idea” – and how it’s going to take you to the moon & beyond.
Let’s get this out of the way: The idea that
branding is some mystical, hocus-pocus pseudo-science dreamed-up by kale-smoking advertising hippies is just not true. In fact, branding has real value. Real, mathematically proven, ROI-boosting value – whether you’re B2B, B2C, or somewhere in-between. Continue reading Your Company is a Rocket and Your Brand is High-Octane Fuel
At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly engage the viewer, or entertain them, and believe the best work does both.
Continue reading Winning the War: The Importance of the Advertising Long Game
*Turns on the Barry White.*
Hey, there… Client.
It’s MACLYN, your partner (in advertising).
Continue reading From MACLYN, With Love: An Open Letter to Our Clients.
After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry.
Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our final phase. Continue reading MAKING THE IMRIS BRAND, PART 6: BRANDGUARD
We assembled a ragtag team of talent: a pro chalk artist, a theatre troupe and a pair of musicians. Together, we put on an IMRIS-branded, black-box theatre production. Continue reading Making the IMRIS Brand, Part 5: Launch
A ballerina, a creative director and a camera crew walk into an operating theatre…
Now that we have IMRIS’ Core Creative Idea, it’s time to craft the vision with stunning imagery, video and branded content. Continue reading Making the IMRIS Brand, Part 4: Creation
MACLYN’s creative team gathers in the “War Room” for an early Ideation session, a no-holds-barred brainstorm – where ideas fly, inspiration strikes and a concept springs to life.
It’s time for our Creative Warriors to do what they do best. Continue reading Making the IMRIS Brand, Part 3: Ideation
“Discovery” is an immersive research process. Before creating a brand, we explore the landscape, interviewing key industry players, scouting-out the competition and searching everywhere for inspiration.
It’s early 2017, and IMRIS is ready to evolve. Continue reading Making the IMRIS Brand, Part 2: Search & Discovery
Nexus Studios brings a concept to glorious, animated life in “The Story of an Idea.”
This year’s ADDY Awards more closely resemble the Cannes Film Festival than an advertising show. Continue reading “Cinematic advertising” is reshaping the consumer battleground.
“For the Human Experience” doesn’t look or sound like other brands in the medical technology industry.
Continue reading Making the IMRIS Brand, Part I: Humanity Returns to Healthcare