When you’re building a brand, you’re building a belief system. And it becomes your company culture. Continue reading Flying the Flag: The Crucial Component of Company Culture
At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly engage the viewer, or entertain them, and believe the best work does both. Continue reading Winning the War: The Importance of the Advertising Long Game
Hey, there… Client.
It’s MACLYN, your partner (in advertising). Continue reading From MACLYN, With Love: An Open Letter to Our Clients.
Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our final phase. Continue reading MAKING THE IMRIS BRAND, PART 6: BRANDGUARD
What’s in a name?
Only the key to victory.
Because if sales is a war, then brand is the way to win it. Continue reading THE VALUE OF BRAND
For those of us in the advertising game, last night’s spat between the Eagles and Those Other Guys was a good chance to restock on chips & dip. It gave us a few precious moments to resupply before rushing back to the sofa and settling in for the real battle: the BIG game, where brands played ball, every second cost millions (seriously), and cinematic advertising turned out to be the real MVP. Continue reading SORRY, NICK FOLES. STORYTELLING WAS 2018’S REAL MVP.
We assembled a ragtag team of talent: a pro chalk artist, a theatre troupe and a pair of musicians. Together, we put on an IMRIS-branded, black-box theatre production. Continue reading Making the IMRIS Brand, Part 5: Launch
Now that we have IMRIS’ Core Creative Idea, it’s time to craft the vision with stunning imagery, video and branded content. Continue reading Making the IMRIS Brand, Part 4: Creation
It’s time for our Creative Warriors to do what they do best. Continue reading Making the IMRIS Brand, Part 3: Ideation
“Discovery” is an immersive research process. Before creating a brand, we explore the landscape, interviewing key industry players, scouting-out the competition and searching everywhere for inspiration.
It’s early 2017, and IMRIS is ready to evolve. Continue reading Making the IMRIS Brand, Part 2: Search & Discovery