Since it’s launch in 2011, Snapchat has quickly grown into one of the most popular social media applications in the world with 200 million users. Despite it’s popularity, many skeptics exist, and then of course there are those whom ultimately – just don’t get it. Continue reading Reaching a Younger Audience Through Snapchat
In a recent blog discussing 2016 advertising trends, we mentioned the importance of native advertising in order to keep up with digital and mobile trends. While content marketing is nothing new, advertisers are using this tactic as a way to reach consumers more seamlessly.
At the start of 2016 we can’t help but ask, “what’s next?” in the world of digital marketing. Between ad blocking and ever-changing algorithms, learning how to speak conversationally as a brand is crucial. It’s essential that marketers adapt in order to keep up with shifts in the way people consume social media. Continue reading Advertising Trends to Watch Out for in 2016
Social Media Week Chicago offers unique programs and presentations that explore the intersection of social technology and creativity with a week of panels, presentations, demos, workshops and more. Here are four important takeaways from the event. Continue reading Takeaways from Social Media Week Chicago