Since it’s launch in 2011, Snapchat has quickly grown into one of the most popular social media applications in the world with 200 million users. Despite it’s popularity, many skeptics exist, and then of course there are those whom ultimately – just don’t get it. Continue reading Reaching a Younger Audience Through Snapchat
In a recent blog discussing 2016 advertising trends, we mentioned the importance of native advertising in order to keep up with digital and mobile trends. While content marketing is nothing new, advertisers are using this tactic as a way to reach consumers more seamlessly.
Continue reading Native Ads Will Dominate Mobile in 2016
At the start of 2016 we can’t help but ask, “what’s next?” in the world of digital marketing. Between ad blocking and ever-changing algorithms, learning how to speak conversationally as a brand is crucial. It’s essential that marketers adapt in order to keep up with shifts in the way people consume social media. Continue reading Advertising Trends to Watch Out for in 2016
Social Media Week Chicago offers unique programs and presentations that explore the intersection of social technology and creativity with a week of panels, presentations, demos, workshops and more. Here are four important takeaways from the event. Continue reading Takeaways from Social Media Week Chicago
Hashtags serve an important purpose to brands: to increase their reach on social media. For brands to use hashtags successfully, it is important to understand that not all hashtags serve the same purpose, and not all social platforms treat hashtags the same.
Continue reading #BESTPRACTICES: Understanding Hashtags and How to Use Them
Last month we learned that Facebook began development of an alternative to the like button. On October 8, Facebook began testing reactions in Spain and Ireland. Reactions allow users to express a variety of emotions in response to a post including like, love, haha, yay, wow, sad, and angry.
Continue reading Facebook Implements ‘Reactions’: How Do Marketers React?
We dance through a sugary wonderland and rage in a punk-rock sprawl. We embrace a pink romance and journey through classic literature. Walk with us, as we follow the epic story of Pink. Continue reading MACLYN Creates Victory With Blooming Color’s Story of Pink
Protech Automation, based in Downers Grove, Illinois provides automation services for a variety of industries. Fluid in both electrical and mechanical engineering, Protech Automation utilizes this multilayered expertise to engineer masterful systems. Continue reading MACLYN Establishes A New Brand Beachhead With Beyond the Build