The Real-Deal, No-BS Bottom Line of Your Company’s “Big Idea” – and how it’s going to take you to the moon & beyond.
Let’s get this out of the way: The idea that branding is some mystical, hocus-pocus pseudo-science dreamed-up by kale-smoking advertising hippies is just not true. In fact, branding has real value. Real, mathematically proven, ROI-boosting value – whether you’re B2B, B2C, or somewhere in-between. Continue reading Your Company is a Rocket and Your Brand is High-Octane Fuel
“I pledge allegiance, to the brand…”
When you’re building a brand, you’re building a belief system. And it becomes your company culture. Continue reading Flying the Flag: The Crucial Component of Company Culture
Padawans, Apprentices, Young Grasshoppers:
Enlist in MACLYN’s Not-Your-Average-Intern Bootcamp, and you’ll train, create and transform alongside bona fide badasses of the advertising world. Continue reading Not-Your-Average-Intern Bootcamp
At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly engage the viewer, or entertain them, and believe the best work does both. Continue reading Winning the War: The Importance of the Advertising Long Game
*Turns on the Barry White.*
Hey, there… Client.
It’s MACLYN, your partner (in advertising). Continue reading From MACLYN, With Love: An Open Letter to Our Clients.
After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry.
Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our final phase. Continue reading MAKING THE IMRIS BRAND, PART 6: BRANDGUARD
We’re looking for the Sun Tzu of strategic planners.
You are a more-polite Genghis Khan. An Alexander the Great (without all the blood-lust). A post-rehab Tyrion Lannister. Continue reading NOW HIRING: STRATEGIC PLANNER
What’s in a name?
Only the key to victory.
Because if sales is a war, then brand is the way to win it. Continue reading THE VALUE OF BRAND
For those of us in the advertising game, last night’s spat between the Eagles and Those Other Guys was a good chance to restock on chips & dip. It gave us a few precious moments to resupply before rushing back to the sofa and settling in for the real battle: the BIG game, where brands played ball, every second cost millions (seriously), and cinematic advertising turned out to be the real MVP. Continue reading SORRY, NICK FOLES. STORYTELLING WAS 2018’S REAL MVP.
We assembled a ragtag team of talent: a pro chalk artist, a theatre troupe and a pair of musicians. Together, we put on an IMRIS-branded, black-box theatre production. Continue reading Making the IMRIS Brand, Part 5: Launch